Forbidden id

All I wanted to do was check if TPU was in stock at my local microcenter - dallas.    
   
Instead, when I go to microcenter.com on my iphone I receive a message that says “Forbidden ID - ….”   
   
Wth?    

So I search on this and it turns out that tons of people have been getting this message for a long time.   

So, for discussion on this topic, if you were in charge of the dev team what would you do?

If I were in charge of the website dev team multiple somebodies would have been fired by now.  Losing business over whatever caused this should be unacceptable.  
   
And, yes, I was mad enough to create an account on this community site just to point out the problem.  Imagine all the people that didn’t jump through those hoops and simply gave up. 
  
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