B650 X AX V2 wont startup

Got the 9700 bundle with the g.skill memory. Plugged everything in and fired it up - cpu light comes on quickly then goes off, then the dram light comes on for 4 seconds, then everything shuts down. I tried flashing the bios (F32f, the latest) using q-flash and that process seems to have executed and finished, but the behavior hasn't changed. I've tried one stick of memory and moving it around and nothing changes. Is this board just bad?

Here's a video of what it does: https://imgur.com/a/9BlPQwF

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