From what I've read, from googling and reading up about G. Skill its pretty much a high quality enthusiast level memory. That is pretty optimistic and most definitely fits most of the bells and whistles of a solid third party PC equipment in terms of being both reliably identified by many different Motherboards. To go along with being well balanced in terms of compatibility the G.Skill memory is also pretty good at being reliable/durable in terms of performance and lifespan as hardware. (As a side note I wouldn't say its the overall best but its quality made and reliable two things that might to the right customer justify such purchase.)The only real cons from a customer stand point would be the outrageous RGB with some of G Skills build designs and the price can be a bit high tier if you start looking for ram above 3200 mhz.