AsrPolychrome installation problem

After resetting my o/s and losing all of my apps, I am trying to reinstall the AS Rock LED app to control the fan light color. 

I downloaded the Motherboard + RGB Control software from http://www.powerspec.com/support/support_archive.phtml?selection=G356. 

I ran the Setup file: This PC->Downloads->MultiFrame_1_1_1_12->Setup

Then I went to c->drivers->PolychromeRGB->AsrPolychromeRGBSetup(v1.0.42) and double clicked on that.

After that installed, I tried to run it at This PC->Windows (c:)->Program; Files (x86)->ASRock Utility->ASRRGBLED->Bin->ASrPolychromeRGB

I get the error: This utility is not for this platform!. The upper left corner of the error dialog shows "Error 0xFFFC". When I select "OK" to dismiss the dialog, I see another error dialog that says "Access violation at address 00410E81 in module 'AsrPolychromeRGB.exe'. Read of address 00000000.

Am I having these problems because the Motherboard+RGB Control link at the Powerspec G356 Driver Downloads & Updates / Windows 10 is pointing to the wrong file? Here is the link: http://www.powerspec.com/support/files/psdriver_18k.exe

Did I miss some kind of installation step?