Motherboard wont boot to Windows 10

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I have a new install, ROG STRIX X570, updated bios, installed windows 10 to M.2 1TB drive. Reset bios to defaults and made M.2 master boot.  On reboot it stops and says F1 to setup, go back to drive F8, then reboot to windows.  Question how to make switch on go straight to OS ?

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